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Flames Foundation, RONA & NHLPA give back to the community

Thursday, 06.10.2011 / 5:23 PM / Flames Foundation for Life
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Flames Foundation, RONA & NHLPA give back to the community



CALGARY, AB -- RONA inc, the largest Canadian distributor and retailer of hardware, renovation and gardening products, in partnership with The Calgary Flames Foundation for Life and the National Hockey League Players’ Association (NHLPA) Goals & Dreams fund, revealed today the newly refurbished Whitehorn Community Association Rink.

To mark the official unveiling of the facility, Mayor Naheed Nenshi and representatives from both organizations were on hand including Calgary Flames defenceman Jay Bouwmeester.  Community members and students from the surrounding three schools were treated to an autograph session from their favourite Flame.

“Together, RONA, the Calgary Flames Foundation and the NHLPA share a commitment to the promotion of important values like team spirit, social responsibility and determination. To show this in a tangible way, we teamed up and refurbished the outdoor rink, which is now completely renovated and ready for young people here in the region to enjoy,” said Luc Rodier, RONA’s Vice President, Retail for Western Canada. “Restoration of the outdoor rink at the Whitehorn Community Centre is in keeping with our goal to promote physical activity among young people. It’s also a way of thanking the community for their loyalty and support.”

“We have been blessed to have the support of Calgarians for over 30 years now and this is one of many ways we express our thanks.” said Ken King, President and CEO of the Calgary Flames. “The Whitehorn community is a caring community that, like most communities, faces many challenges.  The children who attend the surrounding schools or utilize the rink on the weekend deserve a clean and safe place to play year round.” added King. “We want to thank not only the many organizations who joined us in this project but also the members of the community.”

“The NHLPA Goals & Dreams fund is excited to partner on this project with the Calgary Flames Foundation and RONA.  By rebuilding the Whitehorn Community Association Outdoor Rink and donating 75 complete sets of equipment to the surrounding schools, the members of the NHLPA  are helping to provide deserving children with the opportunity to chase their dreams on the ice this winter,” said Devin Smith, NHLPA Goals & Dreams Chairman.

The three surrounding schools—Colonel J. Fred Scott School, École St. Wilfrid School and Annie Gale School utilize the Whitehorn Community Association Rink year-round as part of their physical education curriculum. Thanks to the generosity of the NHLPA Goals & Dreams fund, each school will receive 25 bags of hockey equipment. This gift was in addition to new hockey nets, player’s benches and rubber mats donated by the group whose focus is helping kids get involved in the sport of hockey.

RONA and The Calgary Flames Foundation For Life invested over $60,000 to modernize and substantially upgrade the outdoor rink, which is located next to the Whitehorn Community Centre. RONA employees and members of The Calgary Flames devoted many hours working as volunteers to make the rink good as new, including laying new asphalt, upgrades to the lighting system, complete replacement of the rinkboards and painting the storage space for equipment.

In addition, ENMAX Corporation generously funded the upgrade to an LED lighting system, which uses less energy and will ultimately reduce overall costs to the community association.

Completion of the renovations was also made possible by the expertise of the Vermilion Energy/YWCA Skills Training Centre, which helps equip women with the skills needed to become self-reliant and economically stable, and Home Court.

ABOUT THE FOUNDATION
The Flames Foundation for Life is the charitable arm of the Calgary Flames Hockey club. The Foundation is committed to supporting Education, Health and Medical Research, and Amateur and Grassroots Sports and raises funds throughout the year for these key areas.

Fundraising initiatives include 50/50 draws at Flames Games, contests and special events such as the Flames Ambassadors Celebrity Poker Tournament.

Proceeds from fundraising are directed to many charities in Southern Alberta. From families facing the terminal illness of a child to student athletes, with your support, we are creating positive change and touching the lives of thousands.
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To Canadians, hockey has always been more than a game. It shapes our national identity and touches our lives and communities on and off the ice. Hockey is about coming together for a common goal; help us make a winning contribution.
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