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Battle of Alberta superhero: Vote today

Log on to Facebook and vote for The Flame superhero today

Monday, 20.12.2010 / 2:02 PM / News
- CalgaryFlames.com

Guardian ProjectCalgary is about to get a new superhero.

Stan Lee, the man behind Spiderman, Iron Man, the Incredible Hulk, the Fantastic Four and X-men, has joined forces with the National Hockey League to create a superhero for every team in the league.

Known as The Guardian Project, each NHL team will have a Guardian that has been derived from its corresponding hockey team, complete with special powers representative of each team and city.

Calgary's superhero is called The Flame.

And we want you to help us get him unveiled during the Guardian 30 Match-Up currently running on Facebook.

That means we need you to log in to Facebook and vote for the Flame as he takes on -- you got it -- The Oiler between now and January 6.

The Battle of Alberta superhero with the most votes will be unveiled on January 7. You can vote once a day for The Flames so make sure you visit and Vote for The Flame superhero on Facebook here each day.

The National Hockey League (NHL) and SLG Entertainment, LLC, led by Stan Lee (Chairman, POW! Entertainment, LLC), announced in October their unprecedented partnership to form Guardian Media Entertainment, LLC (GME). This partnership creates the platform from which to launch Stan Lee’s vision for his latest superhero franchise, The Guardian Project, will encompass the creation of 30 Guardians as a new series of superheroes, with a creative concept that organically and authentically incorporates various NHL elements but is not set in the world of hockey.

“I’ve always believed that every great plan starts with a great story,” says Lee. “In the creation of GME and its unique and unprecedented relationship with the NHL, I truly believe we have the perfect combination from which to launch 30 new superheroes and excite young fans around the globe.”

These 30 Guardians will be unveiled individually through the Guardian Match-Up Program which pits fans from NHL teams against each other in an online vote to have their superhero revealed first.


Created and developed by Stan Lee and Tony Chargin, EVP of GME Creative Affairs, and Jake Shapiro, each Guardian has been derived from its corresponding hockey team, complete with special powers representative of each team and city. These 30 Guardians will be unveiled together in a special presentation during the 2011 NHL All-Star Game on January 30 in Raleigh, NC.

“To be in business with Stan Lee and to be able to bring his latest superheroes to our fans is incredibly exciting to all of us at the NHL,” explained Brian Jennings, EVP, Marketing for National Hockey League, L.P. “We are in constant pursuit of new ways to engage our fans and to introduce new fans to hockey, and the business of GME does exactly that.”

Gill Champion, Stan’s producing partner and President and COO of POW! Entertainment said, “This is a wonderful opportunity to expand Stan Lee’s POW! Entertainment brand into the sports arena.”

With an initial plan to reach tween boys, GME hopes to bring a new audience to the NHL, while engaging the existing, established hockey fan base through a compelling tale of good vs. evil.

“The NHL not only brings enormous brand equity to the partnership, but also their built-in audience of more than 70 million fans worldwide and their marketing and distribution channels,” commented Mark Terry, Chief Operating Officer of Guardian Media Entertainment.

“To have the machine of the NHL, Stan Lee as an equity partner and the combined vision of all is the ultimate power play,” added Adam Baratta, GME Chief Creative Officer.
The most cutting-edge, motion-capture technology is being utilized to bring the project to life by Vicon House of Moves (IRONMAN 2).

For more information on Guardian Media Entertainment and The Guardian Project, log on to www.guardianproject30.com.

About Stan Lee

Stan Lee, Founder, Chairman and Chief Creative Officer of POW! Entertainment, LLC Stan Lee's famous co-creations include Spider-Man®, The Incredible Hulk®, X-Men®, The Fantastic Four® and Iron Man® among many others. Lee, known to millions as the man whose Super Heroes propelled Marvel® Comics to its preeminent position in the comic book industry, first became publisher of Marvel® Comics in 1972 and is presently the Chairman Emeritus of Marvel® Enterprises, Inc.

About SLG Entertainment, LLC

Formed in 2008, SLG Entertainment, LLC is a company whose vision is to merge the worlds of entertainment and sports by creating, developing and exploiting original superhero content derived from the intellectual property owned or controlled by professional and amateur sports organizations. It’s owners include, Stan Lee and POW! Entertainment, award-winning producer Adam Baratta, Aldo LaPietra, Mark Terry, co-creators Tony Chargin and Jake Shapiro, and Academy Award nominated producer and former owner of the Pittsburgh Penguins, Howard Baldwin.

About POW! Entertainment, LLC

POW! (Purveyors of Wonder) Entertainment, LLC, an advanced media and entertainment company, was founded by world famous comic book and motion picture icon Stan Lee, together with award winning producer Gill Champion and intellectual property specialist Arthur Lieberman, Esq. POW! Entertainment’s principals have extensive backgrounds in the entertainment industry encompassing the creation, production and licensing of original intellectual properties including some of the most successful entertainment.