Flames team up with CWHL to support Team Alberta

Tuesday, 13.11.2012 / 11:15 AM calgaryflames.com

Calgary, AB –The Calgary Flames and the Canadian Women’s Hockey League announced today a partnership introducing the Flames as a major supporter of Team Alberta in the newly formed Canadian Women’s Hockey League.

“We are proud of our new partnership with Team Alberta and to support women’s hockey through this sponsorship with the CWHL”, said Flames President & CEO Ken King. “It will be especially exciting to see some of the best players in the world compete in our own backyard, call Calgary home and to do so while wearing the traditional colors of the Flames. We are honored to welcome them to the Flames family and look forward to celebrating their success both on and off the ice.”

Team Alberta will be branded with the Calgary Flames colors of red, yellow, black and white and the Flames unique striping pattern. Pants, socks, helmets and gloves will also be a direct match to the Calgary Flames classic home and away uniforms. Replacing the Flaming C on the front of the jersey will be the new, yet to be determined, name and logo of Team Alberta. The new name will be decided from a fan oriented contest that has launched today. Please visit www.CWHL.com or www.calgaryflames.com to participate.

“This partnership truly captures the essence of our strategic plan with a team-to-team alliance that will impact both our own league, and women’s hockey across North America through growth, awareness and exposure. This is an important leap forward in our development and we’re thrilled to have the Calgary Flames be and integral factor to our future success, as well as the powerful message that this sends to our players, stakeholders and sponsors. Our common goal is to build a strong infrastructure and world-class partnership with the Calgary Flames,” said Brenda Andress, Commissioner of the CWHL.

In addition to club branding, Team Alberta and the Calgary Flames will cross promote to grow women’s’ hockey through marketing, social media, ticketing, sponsorship and player community involvement opportunities. An immediate special offer is now available to all Flames, Hitmen, Roughnecks and Stampeders season ticket holders for the remainder of the 2012-13 CWHL season. By showing your season ticket holder identification, you can receive complimentary access to any of Team Alberta’s home games at WinSport.

In a similar announcement today, the Toronto Maple Leafs have joined support of the Canadian Women’s Hockey League through their sponsorship of the Toronto Furies. Next action for Team Alberta is November 17th in Toronto at the Air Canada Centre. The Furies visit Team Alberta for a three game series at WinSport on November 30th, December 1st and 2nd.

About the CWHL

The Canadian Women’s Hockey League (CWHL) is a not-for-profit organization dedicated to raising the profile of women’s hockey, while providing a place for the best female hockey players in North America to train and compete. The league offers fans an international-grade showcase for the most talented female hockey players. Affordably priced, all CWHL games feature speed, finesse and skill and players are accessible to fans.

The CWHL is entering its fifth season as the premiere women’s hockey league in the world. Since its inception in 2007, the Canadian Women's Hockey League has supported all teams in their season of home/away games, as well as charity and exhibition games in the community. Each season has culminated in an exciting playoff tournament where the top teams play-off for the Clarkson Cup. The CWHL is a player-driven and centrally funded league, which means teams receive equal access to funding.

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